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| TITLESecrets of a rich marketing maverick DESCRIPTION Just because someone pocketed a billion dollars doesn't necessarily impress me. But marketing maverick Mark Cuban is the exception. Cuban made his fortune selling Broadcast.com to Yahoo! But instead of early retirement, he's giving back with brilliant no-cost marketing ide... SUMMARY... |
| TITLEOrganizations and Garbage Collection DESCRIPTIONMany stable, complex systems produce some sort of garbage - waste material. If allowed to accumulate, waste material interferes with the function of such systems. So systems of this sort tend to have provisions for garbage collection and removal. I propose that an organization's waste mat... SUMMARY. Contraints arise from procedures, rules, habits, norms, definitions, titles, etc. These are initially thought up to make things more regular, less chaotic, and therefore easier to arrange in effective ways. With time, and as new rules (etc.) pile up and interact, their effectiveness lapses. Only the rigidity remains. A colleague of mine wants to install a Wiki for a work group, but he is not allowed to install anything on a server that's not on a corporate list of approved software. There is one thing remotely like a Wiki, that costs a few thousand euros a year, that he was told they... |
| TITLETurn shy prospects into chatty buyers DESCRIPTION Fact: It's tougher than ever to strike up a conversation with new people these days. Even those with the gift for gab often have a hard time continuing the conversation after running out of cliches. Author Scott Ginsberg suggests these 6 creative questions to strike up a l... SUMMARY at... ... |