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| TITLEWhy good ideas fail (and how they might succeed) DESCRIPTION Suppose you hear about a Better Way of doing business. An interesting example might be Extreme Programming, which suggests that software development contracts might be handled differently than they usually are, to significant benefits. I'm only using that as an example - there's a very general q... SUMMARY ideas which have been around for a little while. The question is: "If this is such a hot idea, then organizations using it should outperform others. Organizations are subject to a sort of economic Darwinism - the better performing ones stick around, the others die. So we should be seeing more organizations using this Better Way. Why hasn't that happened yet?" You might be tempted to answer, "because it wasn't such a hot idea after all; looks good but doesn't work in the real world, back to the drawing board". That's a premature conclusion, and you could be missing o... |
| TITLEEasy to love this story DESCRIPTION Simply put, most people love great stories. And stories about your real-life customers saving time, money, or doing better business as a result of your product or service is quite compelling. Even better, if you can get a third-party source (like the media) to interview yo... SUMMARY /> If you're interested, you might turn up your speakers and listen to my example of a third-party, audio case study with David Copeland... I convinced him to reveal how he generated close to $10,000 in profit in less than three weeks at... ... |
| TITLEUpcoming Recordings 01/04 - 01/09 DESCRIPTIONI'm trying to get back in the habit of updating my dvr blog at least once a week. Unfortunately, a lot of the things that look like they're worth recording are shows I've already seen. There are new episodes of THE O.C. and LIFE AS WE KNOW IT this week. And don't forget about LOST on Wednesday... SUMMARY://abc.go.com/primetime/alias/">ALIAS). But this is stuff everyone already knows about. Here's what my DVR is slated to record this week: Tuesday (4 Jan) THEY MADE AMERICA (WLIW (pbs), 11:30pm) - Based on the book by Harry Evans, this series looks like it could be interesting. I've opted to record the episode tonight because it features Ted Turner and Russell Simmons (perhaps two of the most profiled men in America). I just hope the show has some of the sassiness of MTV's CRIBS. ... |